Matchy creator brief

What Matchy is: your family photos turned into a real, printed memory card game. Upload photos, pick a style (3D Film, Watercolor or Anime), choose 12, 24 or 48 cards. You see your first card before you pay. From $24.99, $5 shipping, US only, ships in 3 to 5 business days.

Must

• The hook in the first 2 seconds: a face, a card reveal, or a line like "I turned my family into a card game."
• Show it's a game: cards on a table, flipping two, a match. That's what makes people buy.
• Your code, said and shown: "matchygame.com, code YOURCODE."
• Disclosure, said and shown: "#ad, I'm a Matchy partner" (once your deck has arrived, "#ad, Matchy sent me my deck" works too). Turn on TikTok's content disclosure toggle as well.
• AI label on (TikTok → post settings → AI-generated content) when you use our videos or show the cards.
• Music: use our "with music" versions (our own music, cleared for commercial posts), or a sound from TikTok's Commercial Music Library. Trending sounds from the general library aren't cleared for ads.

Maybe (your call)

• Use one of our reels as your green-screen background, or skip them and film your own.
• Read one of our scripts word for word, or just talk.
• Film your deck arriving and the first game.
• Film a grandparent or partner seeing their own face on a card.

Never

• Present the people in our videos as your family. They are the founder's family and friends; use them as backgrounds, and show your own family in your own footage.
• Copy our captions' stories as your own. Tell your own.
• A delivery date ("arrives before Christmas", "get it by the 24th").
• "Free shipping", star ratings, "thousands of families", or anything you haven't seen yourself.
• "Pixar."
• Your code on coupon or deal sites.

Using our green-screen backgrounds

1. Download a background from the library to your phone (the -greenscreen files: the video sits in the top part, and you stand in the space below).
2. TikTok → + → Effects → search Green Screen → pick Green Screen Video → choose the background from your camera roll.
3. Hold your phone a bit higher than usual so you fill the bottom half, then record.

In CapCut: put the background on the main track, add your clip as an overlay, then tap Remove background (auto cut-out).

Three videos that work

1. The reveal (day 1, before the deck arrives): your real photo, then the card. "I turned my family into a memory game. Look at my mom as a 3D Film card." Code on screen: matchygame.com, code YOURCODE.
2. The unboxing and first game: open it, fan the cards, play one round, someone finds their own face.
3. The gift idea: "If your parents have everything, get them this." Use a green-screen background behind you and hold up the deck.